Copywriting for the Web (Refresh)

Copywriting for the Web: Blog articleRefresh Creative Media are web design and development specialists, and know better than most the value of good content on a website. I’ve written the content for a number of their websites and we’ve gone through some interesting projects together.

One of the most common issues we’ve both faced is trying to explain to clients why quality copy, written specifically for the web, is vital to the success of any website. Recycling copy just doesn’t work.

To explain things properly, and have an easy source of information for new clients, they approached me to write a guest article for their blog. The article discusses the differences between copywriting for the web and for print, and explains why a website’s copy is so very important.

Click on the image to read the article on Refresh’s Blog.