The iSolv Technologies website copy project was an interesting one. The ICT Security industry is highly specialised, with a lot of technical information and unique jargon that I needed to become comfortable with in order to successfully convey iSolv’s message to their target market.
Needless to say this humble copywriter was not even slightly familiar with their industry or products at the beginning of the project. It was certainly a learning curve, but that’s one of the things I love about my job.
Life’s never dull as a copywriter!
(In addition to their website, I also wrote the scripts for several web videos for iSolv. See two of them here.)
Click the image to view the iSolv Technologies website or visit http://www.isolvtech.com/.