4ward-design are a South African company who specialise in automation, audio visual technology and video conferencing. Much of their work is done in conjunction with building industry professionals, but they do work directly with the public as well. Because of this, the copy for their website needed to walk a fine line between “too technical” and “too simplistic” in order to appeal to both sides of their target market.
(In addition to their website, I ghost-write regular articles for the 4ward-design blog as part of an ongoing SEO marketing strategy managed by Hamilton Buchanan. Read those here.)